Improve Conversions by Connecting with your Audience
Do you understand your audience? What makes them tick? These are important considerations in creating conversion-friendly experiences.
Read MoreThe UX Booth is a blog by and for the User Experience Community. Together, we're writing articles and sharing resources on usability, user experience, and interaction design. Subscribe today!
Latest Posts
A Q & A with the Speakers from UX London
Sometimes it’s important to take a step back from reading articles related to user experience and listen to the stories told by those at the forefront of our discipline. So to that end, we sent out a few questions to the speakers of the UX London conference asking them a couple of questions about how they got started and where they see our industry going
Read MoreA Brief History of Eye-Tracking
Today, eye-tracking is used heavily by marketing groups to craft effective designs in advertising, and by usability researchers to define the optimum user experience. This technology is anything but new though. In fact, eye-tracking goes all the way back to the 1800’s.
Read MoreMashable redesign: what draws attention?
Mashable made a fresh start of the new year by launching a redesign. The intention of which was to put more focus on the stories, remove clutter, and to divide the content into sections. Most readers responded positively. But our team wanted to answer a more targeted question: What are the most attention-grabbing changes in Mashable’s new design? In this article we analyze user feedback and exhibit our results.
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Fresh Resources
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35+ Usability Resources for Web Designers
Usability should be a priority for every website. Without usability, even the most beautiful design will be ineffective. In this post we’ll …
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Airline Website Usability: British Airways Soars Ahead!
In our first case study for 2010, we thought we would have a look at how user friendly 10 of the world’s leading airline websites are. On a …
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Is Your Registration Process Scaring Away Users?
When you run a community site, your registration and minimum profile requirements are like the front porch to your home. As technology blogge…
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User Experience and Startups
Jeff’s short post really resonated with me. I have been thinking a lot about the notion of startups and building a good user experience fro…
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