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Today, I’d like to share some visual design changes made on another blog that vastly improved usability. While a solution on one site may not work perfectly for another, there are certainly things to be learned from others success!
In this post, Andrew discusses various ways to interpret and present links and buttons to the user. Emphasis is placed on fitting user’s mental models and providing the user with familiar UI-patterns, including extras on demand (progressive disclosure).
Outdoor Advantage Online (outdooradvantageonline.com) is a straightforward online shop for buying fishing lures, providing what you tend to expect when purchasing items over the net. By fixing some minor flaws, Outdoor Advantage could build a much more trustworthy user experience.
First Impressions and the Home Page The first thing I notice about this site is the nice big tagline “Takin Names & Kickin Bass”, which I instantly love and adore. It’s very cute and memorable. The logo to the left of the tag line is not very prominent against the busy banner, but it’s a [...]
The first impression of outdooradvantageonline.com is a good one. I understand clearly what it is that this business does. I am also encouraged that they not only make these lures but also use the products they make themselves. This gives me a sense of security. As my eyes scan the page I notice the top [...]