First Impressions and the Home Page The first thing I notice about this site is the nice big tagline “Takin Names & Kickin Bass”, which I instantly love and adore. It’s very cute and memorable. The logo to the left of the tag line is not very prominent against the busy banner, but it’s a [...]

The first impression of outdooradvantageonline.com is a good one. I understand clearly what it is that this business does. I am also encouraged that they not only make these lures but also use the products they make themselves. This gives me a sense of security. As my eyes scan the page I notice the top [...]

The first thing I notice is that the font on the page is the same as the default font for the browser (Times New Roman). Is this site only designed half-way? Looking at the header, I see a ‘new’ badge, but can’t quite make out what it’s applied to. Overall, the site looks like a [...]

Outdoor Advantage Online is a straightforward online shop for buying fishing lures, providing what you tend to expect when purchasing items over the net. By fixing some minor flaws, Outdoor Advantage could build a much more trustworthy user experience. My Usability Test The first thing I see when I load OutdoorAdvantageOnline.com is the Outdoor Advantage [...]

When I first visit http://www.nicholaspatten.com/ I reach a page that seems to be a video player. A video is playing, but what is it? My first impression of the site makes right click, and sure enough… it’s flash! I am sure UX Booth will feature a post on the usability of flash sites later. First [...]

My initial impression is very good. I’m looking at site that obviously emphasizes design. The colors on the page work really well together. What more, the content area is a stark black and white, and that draws my eye right to it. Nicholas Patten uses a simple video player for his site Unfortunately, when I [...]

The user account is the cornerstone of every web application. The author details his experience creating and refining user accounts. Following best practices and common sense, the author yields a set of guidelines to use when designing your own user-account section.