: Design for Conversion is an event that tries to bridge the disciplines of psychology, design and marketing. The conference is presented in a format that includes presentations by leading international experts like Stanford’s BJ Fogg and Ogilvy’s Rory Sutherland, as well as small group interactionand case studies for a hands-on learning experience that will [...]

Fight Club is that kind of cult movie you almost can’t help but like. In what has become author Chuck Palahniuk’s characteristic style, viewers inhabit the mind of a dark, introspective protagonist as he tries to cope with a dysfunctional world. Reading—and in this case, watching— Fight Club is actually a lot like the act [...]

: Last weekend, buried and long forgotten at the back of a very dusty drawer, I found a piece of my design history. A collection of sketches from my first job, including the sketches from the first project I ever worked on. : http://madebymany.com/blog/10-years-of-sketching

: Boyd is responsible for testing user-experience changes to Google Search, the company’s most important product. While Google is famous for obsessing over statistical differences in user clicks between one shade of blue versus another, Boyd’s team focuses on studying how real people interact with products under development inside Google through the company’s usability lab. [...]

: Google Analytics has just released a new feature called In-Page Analytics. The major advancement In-Page offers is the ability to view page statistics as you navigate your site (rather than through pages of links under your Content menu). You can see the page stats to the left of your site page, and an “overlay” [...]

: How do you navigate content on the iPad? Scroll or flip? In 1987, the biggest neck beards in tech held conference on the Future of Hypertext and there were two camps “Card Sharks” and “Holy Scrollers” and they had an epic fight over the following question: Should you scroll or flip pages on the [...]

: An introduction to A/B Testing, using A/B testing for usability, some great extra resources, and even some interesting people to follow on Twitter. Great for those looking to get a better understanding of usability testing. : http://www.onextrapixel.com/2010/10/18/ab-testing-usability-from-a-to-b/

: Relying on general usability guidelines without context, understanding, or goals can be a horrible pitfall when designing. Usability is not about the shortest route between two points. It’s about comfort, enjoyability , familiarity, and positive recall. : http://spyrestudios.com/the-new-room-effect-usability-is-about-comfort/

: Firefox’s creative director argues that really bad design begins in the kitchen. : http://www.fastcodesign.com/1662517/kitchen-interfaces-suck-and-most-people-dont-even-notice-why

: Information architecture (IA) is an often-overlooked area of website design. Too often, as designers, we just let the CMS we’re using dictate how content for a site is organized. And that works fine as long as the site fits perfectly into the narrow content formats most CMSs are designed around. : http://sixrevisions.com/usabilityaccessibility/information-architecture-101-techniques-and-best-practices/