The process of selling content strategy to management begins when the content strategist has a conversation with a key decision maker. This week, author Hilary Marsh shares with us a strategy for making that conversation simple and successful.
Analytics uses metrics related to a website and its users to improve that website’s design. Data typically includes ways in which people come to a website as well as what they do once they get there.
Content strategy plans for the creation, curation, maintenance, and dissemination of content – text, images, audio & video. It further ensures an organization’s content aligns with its values and is appropriate for its audience.
Design philosophy is a reflective action taken to better understand our community's design culture. Nascent ideas and opinions go on to inform our value systems, our principles, and our processes.
Design research collects story-driven information about users, helping teams better understand the people for which they design. It includes pre-design interviews and post-design qualitative testing.
Design strategy plans for a healthy design initiative relative to its marketplace. This includes everything from selling clients and colleagues on the value of design to areas of business strategy.
Information architecture plans for the creation, structure, and maintenance of information spaces. It lends context, categorization schemas, and navigational elements to a website or application.
Interaction design plans for the usable, beautiful behavior of interactive systems. Requiring consideration of both stimulus and response, it is an inherently user-centered discipline.
Resources include articles, books, conferences, infographics, podcasts, presentations, and videos related to user-centered and user experience design. Everything you never knew you always needed.
Universal design plans for perceivable, operable, understandable, and robust content and services. It helps ensure that our ideas are made available to the largest audience possible.
Visual design maximizes the aesthetic, information-conveying capabilities of graphics and text. It’s a subdiscipline, contributing to UI Design, information design, and graphic design.