As digital products and services come to comprise an increasingly important part of our everyday life, the division between the digital and the physical begins to blur. We can, for instance, see a washing machine on TV, read reviews of it online, purchase it on our phone, and have it installed by our local shop—all […]
Empathy is a curious, human capacity that pervades the worlds of both art and design. In this article, the first of a three-part series, author Seung Chan Lim (Slim) explores the direct relationship between making art and realizing empathy.
No one designs an email hoping that it’ll read like spam. Nevertheless, many notification emails do. In this article, designer Katharine Bierce shares a few ways to ensure that the emails we send avoid the spam folder.
Storytelling is an old tool, one that’s provided context and captured our interest for hundreds of years. This week Marli Mesibov, a content strategist who specializes in storytelling, explains why it works so well, and how we can use it to improve our company’s strategy.