Advertise

August 21st, 2013
Published on
August 21st, 2013

Email marketing has to be the most cost effective form of marketing there is! If you can get a list built up, you have a fantastic group of people to market to often and at a low cost.

So you should create a newsletter that people that visit your site can sign up for, or for people that order from you.

You can also hire “list selling” services, they will email on your behalf to a list of clients that you can choose how many, demographics and interests. So determining who your main client would be; male or female, age range, location and other demographic information is useful so you are marketing to the best list possible. List selling services or marketing services like this cost per email. So shop around to find the best one for you, have a look at what content marketing is.

If you decide to use a service like that, definitely setup a newsletter or something that people can sign up for as your destination link in your mass email. Get those people on YOUR own direct mailing list to help build your marketing list up, so you don’t have to keep spending more and more money on a service, when you can market to them yourself, learn more at online-reputation-management.co.uk.

Direct marketing campaigns, like articles and press releases, should be informative, and not overly pushing your business. Give useful content, and they will read your email, and look forward to your next one. Marketing emails that give discounts and notifications of a sale are also good to send out.