What do users think and feel while setting up an online store? This week, Lynsey Thornton from Shopify tells us what the Shopify team learned while investigating this very question.
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The conversation surrounding what content management systems and their accompanying WYSIWYG editors do, could do, and should do is a complex one, with myriad potential solutions. This week, Marli Mesibov brings us up to speed on the arguments for – and against – the next generation of WYSIWYG.
As digital products and services come to comprise an increasingly important part of our everyday life, the division between the digital and the physical begins to blur. We can, for instance, see a washing machine on TV, read reviews of it online, purchase it on our phone, and have it installed by our local shop—all […]
Empathy is a curious, human capacity that pervades the worlds of both art and design. In this article, the first of a three-part series, author Seung Chan Lim (Slim) explores the direct relationship between making art and realizing empathy.
No one designs an email hoping that it’ll read like spam. Nevertheless, many notification emails do. In this article, designer Katharine Bierce shares a few ways to ensure that the emails we send avoid the spam folder.
Storytelling is an old tool, one that’s provided context and captured our interest for hundreds of years. This week Marli Mesibov, a content strategist who specializes in storytelling, explains why it works so well, and how we can use it to improve our company’s strategy.
What can we learn from failure? A great deal, says Victor Lombardi. In his latest book, Why We Fail, Victor tells over a dozen stories of projects gone awry and how their lack of success can inform our design strategy.
Just like scientists, designers depend on empirical evidence to prove their hypotheses. This week, design researcher Shreya Kothaneth explains what we can learn from the way in which scientists have traditionally conducted their research.
Dark patterns present an astonishing—but nonetheless surprising—way to learn more about good design. Content strategist Marli Mesibov shares explores some of the history of dark patterns as well as the positive ends to which they might be used.
Spurred by the publication of Ahava’s first book, UX Booth editor Marli Mesibov interviewed content strategist Ahava Leibtag to explore the ways in which content and branding work hand in hand to shape a company’s experience.