Here is the full archive of every original article our authors and contributors have written on The UX Booth throughout the years.

Creating Personas Creating Personas

Beginning and ending with your customer in mind is no simple task. This week, Eeva Ilama shares her experience after attending Cooper’s Putting Personas to Work course.

Set the Research Aflame Set the Research Aflame

Building and sustaining great products means ensuring customer insight is not only baked into the product, but also into the people building it. In this article Matthew Ovington shares approaches that the Paddy Power Product Design team adopts to get everyone in the process on the same page.

Introducing HotJar Introducing HotJar

UX Booth readers know how important it is to use analytics. Analytics can help researchers choose what to usability test, they can show designers what users are responding to, and they can help content strategists measure value. Still, analytics are tricky beasts, and knowing how to read them can feel like a barrier to entry.