Ever had the desire to change something on your website, but you were afraid the change might have a negative impact on performance? Welcome to A/B Split testing, the practice of testing multiple variations of the same site to see which works better.
The 3-click-rule is the Freddy Kreuger of web design advice. You think it's finally dead and then it comes back and starts slashing up sensible debate about usable design. I'm hoping to convince you to stop talking about the 3-click rule.