Underestimating the power of user research can (and does) lead to sub-par project results. Centare Senior UX Consultant Gail Swanson explains how to prioritize projects by focusing a bit more on research.

Getting started in any field can be tricky and initially overwhelming, and UX is no exception. UX designer and UX Booth contributor Mike Altman walks green UXers through the pros and cons of working at various types of organizations right out of the gate.

When talk builds about making seductive interactions, it’s nice to have people like Stephen Anderson giving us his two cents. Here are UX Booth contributor Michael Wilson’s two cents on Anderson’s two cents.

Getting lost in the minutiae of user experience research can affect the way we design for the Big Picture. Writer and user experience lead Jod Kaftan discusses why and how you should strive for design transcendence.

Many iOS users don’t know the basic gestures or default system tools that make using these devices so easy. Designers should be aware of these issues and either offer guidance or provide alternate solutions that compensate for this knowledge gap.

Knowing your stuff isn’t necessarily enough to land your dream job. Those in charge of hiring UX professionals are concerned with a number of other factors; don’t let it catch you off guard.

User-centered design is tricky because people don’t tend to act predictably. Contributor and Creative Director at The Phuse James Costa explains how useful personas can be to the oncoming design process.

Without careful consideration, users can get irreparably tangled in the weeds of booking a hotel room online. Elaine Simpson of Equator Digital Marketing lays out some ground rules for beginning (and completing) the design of an online booking process.

When used well, product videos can be a valuable asset to any e-commerce site. Usography founder Paul Bryan continues his e-commerce discussion with a journey into the ins and outs of product videos.

Innovative design doesn’t happen overnight; if it does, no one is likely to adopt it. Above the Fold’s Jim O’Neill writes now about finding the middle ground between the comfortable and revolutionary.