Review of

For those of us looking for quality usability testing, we know how expensive it can be. is a low-cost alternative that gives you results from remote testers within your niche’s demographic. is an online web application which gives it’s users a simple and intuitive analysis of their website at a fraction of the cost of it’s competitors. The application enables users to see real-time interaction with their website, hear what people are thinking while they use the site, and read a written summary of what their thoughts. Through utilizing it’s database of paid remote users of your niche’s specific demographic, gives you qualitative as opposed to statistical information on your website.

The Mountain-View company has a big backing from well-known companies like Twitter and MSN – But is it really up to the hype?

For this article I’ll be analyzing the process from beginning to end. I’ll note some key features I noticed as a first-time user, as well as mention some areas I believe need improvement for both the application and the project itself. While is an advertiser on UXBooth and we appreciate their support, my goal is to leave complete judgment up to you in an nonpartisan way.

I’ve also provided a video that goes over the features of the application and an insider’s look if you want to get an idea of it within 3 1/2 minutes. ;-)

For this review we will be using a large template market place, ThemeForest, as the example project. We would like to extend a great amount of thanks to Collis and the team at Envato for allowing us to do so!

First Impression and Sign Up

Alt Desc – The First Impression and Sign Up

The sign up process details a sort of role play you would like the tester to do as if they were your exact target niche. For ThemeForest, I made the scenario of the tester to be purchasing a WordPress Theme. I asked them to browse the site using the site’s search functions to find their “perfect” theme, sign up to make a purchase, show the purchase process, and utilize the forums.’s FAQ denotes that the optimal amount of users to test your site is five, however for the purpose of this review we chose two testers. This process also asks you to specify the demographic of your company’s target niche (or, alternatively, to leave it open to anyone). This can be very useful for companies that are selling primarily to a specific gender or age. Having conversed with the ThemeForest team prior to this test, I specified that the testers be based in the United States.


The sign up process is simple, giving you options to choosing your tester(s) so they reflect your niche. It also provides valuable hints on how to get the most out of your tests through what you ask of your tester(s). Just below the navigation on the sign up page there is a phone number to contact the company’s team and ask any questions, as well.


Upon first impression of, I honestly didn’t get a good feel for the site. While it clearly displays all information it needs to, I didn’t feel this was a site I could take too seriously with usability testing for one of my or my client’s sites.

Coffee Break!

The sign up was far easier and quicker than I would have imagined it to be, and I was immediately taken to the results page. At this point, an e-mail is sent out to the testers that matched our query, and you have to wait for said testers to accept the project. It’s nice to note that testers are being paid to do such tests, so the analysis is taken seriously.

Within quite literally 5 minutes, I already had two testers accept the test. During the little time that I had to wait for them to finish the tests, I checked out the Twitter account. I was pleasantly surprised to find that interacts through Twitter answering questions, taking suggestions, and building community through sharing resources.

Reviews… Already?!

Alt Desc

One of the awesome Written Summaries!

An hour later I had already received the two completed reviews. At this point you’re able to view the review in two different formats: Video, and written summary. We are also given the option to share, download, and embed videos so I can show it to others. The written summary answers a lot of the standard questions your would want answered, and both videos were near 20 minutes long.

For this round of testing I realized very quickly from the first test that I should have specified that I wanted people who had WordPress experience since I had specifically requested for them to look for a WordPress Theme (forcing them to use the Categories functions ThemeForest offers). Still, I was lucky to have gotten two testers of different skill sets and technical experience, so I was able to see two completely different people use ThemeForest.


Like a little boy opening his bag after a night of looting for candy, I was quite excited to go through the reviews. I found a lot of great comments about the site and saw the site in two very different ways. While it felt a little creepy listening to these testers talk to themselves at first, I loved the fact that I could literally hear what they were thinking.

Lucky for myself they were of two different technical experiences so I got a wide variety of information and got to see the site utilized in two completely different ways. It was very interesting to see them interact with the site in a way I wouldn’t have (which is the point of usability testing), and I got a ton of ideas on how the ThemeForest site could improve!


I wasn’t a fan of how general the questions were on the summary and I would have really liked the ability to set your own questions. Really… there isn’t much not to like!


When you use the application, you fall in love with the reviews and the quality of the comments you get. While you don’t get the features other usability testing sites offer (such as heat maps and more statistical information over large batches of users that are actually browsing your site without knowing), you get the information you need in a simple way that is easy for you to take and bring to executing UI changes.

Areas of Improvement –

Of course, being a designer, I would really like to see a cleaner more professional interface to the site. After using the product I feel confident with it’s quality, but going into it I felt very unsure.

I would really like to see the ability to choose how many users are of specific technological requirements/gender/etc without setting a different project for each one. I think it would be nice to be able to ask your own questions for the written summary over the standard questions has, so they are more specific to your project.

What the Tests Showed

While I would like to keep the information collected by the testers in their use of the site confidential to ThemeForest as much as possible, it seemed unanimous that they both enjoyed the feel and flow of the site. The first tester did not understand how to search through the site as much and got lost rather quickly. Both were confused if there was a difference between a “Theme” and “Template” (as they are both used almost interchangeably), and they would have liked to see a “step-by-step” process on how to use the site in terms of purchasing a theme.

As well, the first tester got very confused with the drop down menu on the search bar, and they both seemed to completely miss the large “Categories” button to the left, which was a little frustrating.

Video Summary!

Video Summary of Review!

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  1. I have been curious about this product, and as you, been turned off by the front-page.

    It looks amateurish for a user testing site.. and I was unsure about what kind of tester quality I would get.

    But seeing the admin interface in your video, it really looks like a good product.

    I will probably give it a try in my next project, this is a huge “plus value” for clients I think. Especially for client looking for enhancing their website

  2. Regarding the Categories link on the top left of ThemeForest: to my eye, it does seem to blend into the background somehow. I think it’s because it’s very differently styled to the other elements on its horizontal grid, but it’s too dark to stand out. In my opinion, it would be much better situated next to the search bar. Either that, or make it brighter.

  3. @ Cedric: Glad to know I helped in some way! Yeah, once you get back there and you actually USE the application you really don’t need anything flashy… I mean, really if you wanted heat maps and visual quantitative data, then this isn’t the thing for you. This is just simple, straightforward, and gives you feedback that you can take real action to. (I find with heat maps and stuff it tells you only so much… Actually seeing the user browse and being asked to perform different actions really gets you to get in their mind.)

    @ D Bnonn: At first it seemed so clear to me, but when you look at it in the eyes of a novice you see the site completely different, and that’s one of the exciting things about usability testing. :)

  4. Great write up, James! Thanks :)

  5. Nice post… I’ve used them and found the site Very useful!

  6. Michele Marut December 10, 2009

    James – this review is very helpful. I’m currently considering using this or a similar product. Can you elaborate on this “I think it would be nice to be able to ask your own questions for the written summary” – ? Thanks

    • Hey Michele!

      You get two “reports” from every tester. A video report and a written summary of what they thought. The written summary has questions that believes is important, but doesn’t let you ask users questions.

      Does this make more sense? :)

  7. This is great to read! I’m a tester on the site, so it’s really interesting to see from the other side.

    Also, I also find that it’s very helpful when we’re asked for very specific things, or filtered by certain details. This means that I know that I can address the assigned tasks and I don’t have to guess at what I’m supposed to do.

  8. James, Nice review. I wanted to let you know we just launched last week. Similar to usertesting at around half the price. We have a bunch of cool features in the works that we would love to share with you as they come out. Would love to get your thoughts on the site. – Sani

  9. Let me introduce a similar service we published last week: Main differentiating factor is that our panel or users is multilingual, so you can use it to test Non-English sites as well.

  10. Nice review about I was thinking to be a tester and searching good info about it. Thanks

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