I have a pet peeve: I hate non-clickable links. Can’t stand them. I find them annoying and atrocious. And I’m not the only one. In fact it’s so common that there’s a term for expecting something should link (or do any action based on how it looks). It’s called an affordance.
Want UX Tips Delivered Straight to Your Inbox?
Original UX articles
Never miss an issue!
To be fair, a “non-clickable link” is an oxymoron. However, I assume that any text on a website that references another page will link to it. It might be an email address, a page title, or a navigation tag – but sometimes there’s no way to click it. To me, this isn’t text. It’s a non-clickable link.
The reason I assume the text is clickable is because text referencing other pages is an affordance.