Paras is the founder of Wingify, a startup in web analytics/optimization space. Their first product Visual Website Optimizer is the world's easiest to use A/B, split and multivariate testing tool. His aim with the product is to take the fear out of A/B split testing and bring this methodology to fortune 5 million businesses. He regularly posts detailed articles, tips and tricks on conversion optimization blog and I love split testing blog. You can follow him on Twitter @wingify and @paraschopra.