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5 negative perceptions about Information Architects and how to defeat them
Information Architects often struggle to stay relevant to business clients and internal project teams due to their academic approach to achiev…
Changing User Experiences in Mass Consumer Environments
In this video I look at changing the experiences users/customers have in mass consumer environments (i.e. fast food restaurants) and the decis…
A Design Is Only As Deep As It Is Usable
There are well-known proverbs that imply (or state outright) that beauty is superficial and limited in what it can accomplish.
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