What does clothing have to do with UX? A lot, if you’re Ministry of Supply! Ministry of Supply got its start at MIT, combining design, technology, and comfort. They create functional, comfortable clothing for busy professionals.
Our sponsor this week isn’t just Ministry of Supply, though. It’s specifically the Aviator 2: a jacket and pants combo made of machine washable, wrinkle free, stretch woven fabric.
Ministry of Supply is so certain this suit will provide the ultimate experience for busy UX practitioners that they’ll even reimburse you for hemming. They think of clothing like other design problems, and work to optimize the UX of their garments. Ministry of Supply doesn’t stop there, they use the same methodologies of user-centric design to produce and iterate on clothing designs. The iterative design process has led to the Aviator 2, after testing Aviator 1 with real customers and making improvements based on user feedback.