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Facebook’s Faceoff with Google+

By: May 18th, 2012 10 Comments

Facebook didn’t just nail “social;” they created it. But where they sometimes fail – and where Google+ could win out – is usability. Liz Carlson of UserTesting shares results of their organization’s latest usability study.

Facebook’s Faceoff with Google+

4 Quick Tips for Getting the Most out of Google Analytics

By: April 26th, 2011 19 Comments

There are plenty of tools and services out there for measuring useful statistics when doing research on websites. I’m often surprised to see people choose expensive tools with limited capability over Google Analytics.

4 Quick Tips for Getting the Most out of Google Analytics

What Testing Won’t Tell You

By: March 25th, 2014 2 Comments

What do users think and feel while setting up an online store? This week, Lynsey Thornton from Shopify tells us what the Shopify team learned while investigating this very question.

What Testing Won’t Tell You

What’s in a Story?

By: December 3rd, 2013 4 Comments

Storytelling is an old tool, one that’s provided context and captured our interest for hundreds of years. This week Marli Mesibov, a content strategist who specializes in storytelling, explains why it works so well, and how we can use it to improve our company’s strategy.

What’s in a Story?

Fail Fast, Fail Often: An Interview with Victor Lombardi

By: November 19th, 2013 7 Comments

What can we learn from failure? A great deal, says Victor Lombardi. In his latest book, Why We Fail, Victor tells over a dozen stories of projects gone awry and how their lack of success can inform our design strategy.

Fail Fast, Fail Often: An Interview with Victor Lombardi

Five Tips for Conducting Scientific Research in the UX World

By: October 29th, 2013 4 Comments

Just like scientists, designers depend on empirical evidence to prove their hypotheses. This week, design researcher Shreya Kothaneth explains what we can learn from the way in which scientists have traditionally conducted their research.

Five Tips for Conducting Scientific Research in the UX World

Digital Literacy, Part 1: Cadence

By: October 3rd, 2013 3 Comments

What does literacy mean for those of us who create the web? In the first of this three-part series, interaction designer Andrew Maier looks at the political affordances of the web and the way in which cadence affects our work.

Digital Literacy, Part 1: Cadence

Interviewing the Interviewer, Part 2: A Chat with Maish Nichani

By: July 25th, 2013 Comments Off

How might a team of researchers stay in sync? In the second of this two-part interview series, user researcher Steve Portigal asks Maish Nichani to pull back the curtain, so-to-speak, on the inter-workings of his consultancy, PebbleRoad.

Interviewing the Interviewer, Part 2: A Chat with Maish Nichani

Design in Service: Crafting the Citizen Experience

By: June 4th, 2013 Comments Off

The one-two combination of publicly available data and ubiquitous technologies presents exciting opportunities for would-be civic designers. Interaction designer Andrew Maier recounts the altogether brief history of citizen experience design and provides avenues for readers to get started.

Design in Service: Crafting the Citizen Experience

Finger Tips: 3 Quick Ways to Retrofit a Site for Touchscreen Use

By: April 30th, 2013 4 Comments

Responsive design is all the rage, but many of us aren’t in a position to get started right away. Will Hacker shares three tips that the Cars.com team has used to give their mobile users some much-needed love.

Finger Tips: 3 Quick Ways to Retrofit a Site for Touchscreen Use

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