Facebook didn’t just nail “social;” they created it. But where they sometimes fail – and where Google+ could win out – is usability. Liz Carlson of UserTesting shares results of their organization’s latest usability study.
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There are plenty of tools and services out there for measuring useful statistics when doing research on websites. I’m often surprised to see people choose expensive tools with limited capability over Google Analytics.
What do users think and feel while setting up an online store? This week, Lynsey Thornton from Shopify tells us what the Shopify team learned while investigating this very question.
Storytelling is an old tool, one that’s provided context and captured our interest for hundreds of years. This week Marli Mesibov, a content strategist who specializes in storytelling, explains why it works so well, and how we can use it to improve our company’s strategy.
What can we learn from failure? A great deal, says Victor Lombardi. In his latest book, Why We Fail, Victor tells over a dozen stories of projects gone awry and how their lack of success can inform our design strategy.
Just like scientists, designers depend on empirical evidence to prove their hypotheses. This week, design researcher Shreya Kothaneth explains what we can learn from the way in which scientists have traditionally conducted their research.
What does literacy mean for those of us who create the web? In the first of this three-part series, interaction designer Andrew Maier looks at the political affordances of the web and the way in which cadence affects our work.
How might a team of researchers stay in sync? In the second of this two-part interview series, user researcher Steve Portigal asks Maish Nichani to pull back the curtain, so-to-speak, on the inter-workings of his consultancy, PebbleRoad.
The one-two combination of publicly available data and ubiquitous technologies presents exciting opportunities for would-be civic designers. Interaction designer Andrew Maier recounts the altogether brief history of citizen experience design and provides avenues for readers to get started.
Responsive design is all the rage, but many of us aren’t in a position to get started right away. Will Hacker shares three tips that the Cars.com team has used to give their mobile users some much-needed love.