Articles tagged with: A/B Testing

A Chat with Bill Gribbons, Part 1 A Chat with Bill Gribbons, Part 1

Although it's quite common for designers to question their profession, it's rare that they're able to receive answers from knowledgable experts. Given the chance to do just that, I sat down with Dr. Bill Gribbons to discuss universal design, eLearning, and more.

Gathering Variables for A/B Split Testing Gathering Variables for A/B Split Testing

If practitioners have a firm grasp of the concepts behind A/B testing as well as tools to aid them in the process; the only thing deterring would be testers is the notion of "what to test," and "why?" In this article, we'll take a look at how to determine which elements of a website might affect its users.