We were very pleased to interview author Joe Natoli about his new book Think First: My no-nonsense approach to creating successful products, memorable user experiences and happy customers. Today, we’ll be offering readers an excerpt of the book itself.
All the user experience best practices in the world won't save a project designed for the wrong audience, or designed to solve the wrong problem. This week, Joe Natoli, author of Think First, tells us how to avoid the pitfalls of starting without a strategy.
What can we learn from failure? A great deal, says Victor Lombardi. In his latest book, Why We Fail, Victor tells over a dozen stories of projects gone awry and how their lack of success can inform our design strategy.
It’s not unusual for user-centered designers to feel isolated. In this interview we ask Leah Buley, author of the recently released book UX Team of One, how designers can cross the chasm and co-create.
The best resources help change and inform our team's perspective. This week, editor Marli Mesibov compiles a list of nine resources to aid our design research, content strategy, gamification endeavors.