Posts about “brand”

Considerations for the Facebook Commerce Experience

By: June 14th, 2011 12 Comments

Monetizing social media is an elusive but desirable target for retailers both large and small. According to Forrester Research’s annual retail study with Shop.org, 72% of retailers plan to increase social marketing spending in 2011, and the ever-popular Facebook is unsurprisingly central to their strategy.

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Considerations for the Facebook Commerce Experience

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