Articles tagged with: branding

What’s in a Story? What’s in a Story?

Storytelling is an old tool, one that's provided context and captured our interest for hundreds of years. This week Marli Mesibov, a content strategist who specializes in storytelling, explains why it works so well, and how we can use it to improve our company's strategy.

A Confab Recap A Confab Recap

A few weeks ago, content strategist Marli Mesibov interviewed two speakers in preparation for Confab 2013. Now, in the wake of the conference, she reflects on particularly memorable talks, speakers, and lessons learned.