Actual, Factual (Affordable) User Testing
The New Rules of Form Design
Searchers and Browsers: the Personality Types of UX
Three Exercises to Teach Your Team Empathy
Analytics →
Analytics is the process of measuring and analyzing data in order to learn what users are doing. Analytics can be used to track what people do on across applications, on social media, or on a certain web page.
Business Strategy →
Business strategy encompasses all of the actions that bring design to the marketplace. Good business strategy helps organizations balance innovation with risk, and helps UX practitioners sell clients and colleagues on the value of their work.
Content Strategy →
Content strategy plans for the creation, curation, and maintenance of text, images, audio, and video. It also defines the tone and character of a business, in order to engage specific user groups and achieve business objectives.
Information Architecture →
Information architecture is the structure behind a well-thought-out application or website. IA results in categorization, schema, mapping, and navigation that is intuitive and user-friendly.
Interaction Design →
Interaction design is the process of identifying the path a user ought to take, and the most simple, useful actions that will send him or her along that path.
Philosophy →
Although "philosophy" often refers to ideas that have stood the test of time, fast-changing technologies create new ideas that deserve scrutiny. Whether old or new, philosophy informs our values, our principles, and our processes.
Research →
Research helps teams better understand the people who will use the end-product. From pre-design interviews to post-design usability testing, research helps inform and finesse the final experience.
Universal Design & Accessibility →
Universal design and accessibility are the guidelines and principles that allow content and design to be easily accessed by all users, regardless of their abilities or limitations.
Visual Design →
Visual design is the use of imagery, color, shapes, typography, and form to enhance usability and improve the user experience. Visual design as a field has grown out of both UI design and graphic design.