Articles tagged with: business

Creating Content in an International World Creating Content in an International World

Across the United States, UX professionals have their fair share of struggles aligning business goals and user needs. How do those challenges shift when working internationally? This week, UX Booth interviews two content strategists working in Barcelona and partnering with Brain Traffic on Confab Europe, an international content strategy conference.

Content Marketing: You’re Doing it Wrong Content Marketing: You’re Doing it Wrong

Content marketing is a robust and focused form of marketing, and yet it's all too common for businesses to invest in content marketing and see it fail. Why? Simple: content marketing can't just be done, it needs to be done well. This week, Mike Straus shows us how content marketing can be done, and done well.

Designing Sites for Nonprofits Designing Sites for Nonprofits

As user experience designers, we seek to create the most intuitive and usable site flows for our end-users. But what about the site admins who use the sites we set up? It's time to consider the usability of the sites themselves, and Myles Dannhausen knows where we can start.

Designing Digital Strategies, Part 1: Cartography Designing Digital Strategies, Part 1: Cartography

As digital products and services come to comprise an increasingly important part of our everyday life, the division between the digital and the physical begins to blur. We can, for instance, see a washing machine on TV, read reviews of it online, purchase it on our phone, and have it installed by our local shop—all […]