Articles tagged with: business

Putting Big Data in Context Putting Big Data in Context

Big data is nothing but a bunch of numbers. But once we put those numbers into context, businesses can use big data to improve the customer experience. This week, author Bart Mozyrko provides an overview of the value of big data, and how we can use it.

Putting the “VP” into MVP Putting the “VP” into MVP

The MVP. The Minimum Viable Product. It's a dream many designers hope to someday attain, yet it's a difficult one to achieve. This week, author Jerry Cao reminds us that MVP isn't just about keeping the product small, but also finding the best way to test the concept with an audience.

Increasing Customer Empathy from Day One Increasing Customer Empathy from Day One

One person can easily focus on the user's experience. But a company like Shopify, which has doubled in size three times in three years, needs to seek out ways to encourage UX. This week, author Lynsey Thornton shows us how Shopify ensures that each new employee will learn to empathize with the users.