Posts about “content”

What’s in a Story?

By: December 3rd, 2013 4 Comments

Storytelling is an old tool, one that’s provided context and captured our interest for hundreds of years. This week Marli Mesibov, a content strategist who specializes in storytelling, explains why it works so well, and how we can use it to improve our company’s strategy.

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What’s in a Story?

Everything in Its Right Place: An Interview with Ahava Leibtag

By: October 15th, 2013 Comments Off

Spurred by the publication of Ahava’s first book, UX Booth editor Marli Mesibov interviewed content strategist Ahava Leibtag to explore the ways in which content and branding work hand in hand to shape a company’s experience.

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Everything in Its Right Place: An Interview with Ahava Leibtag

Designing with Code

By: August 13th, 2013 18 Comments

Although many designers are loathe to do it (and with good reason), designing with code helps us articulate the various ways in which our content relates to itself. This, in turn, helps us think more pragmatically about the systems we design. Information architect Andy Fitzgerald shows us how.

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Designing with Code

A Confab Recap

By: June 18th, 2013 2 Comments

A few weeks ago, content strategist Marli Mesibov interviewed two speakers in preparation for Confab 2013. Now, in the wake of the conference, she reflects on particularly memorable talks, speakers, and lessons learned.

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A Confab Recap

A Taste of Confab 2013

By: May 21st, 2013 Comments Off

Confab 2013 is only a couple of weeks away. Editor and resident content strategist Marli Mesibov discusses the narratives guiding some of this year’s talks and the content strategy discussion at large.

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A Taste of Confab 2013

Everywhere All at Once: An Interview with Sara Wachter-Boettcher

By: March 12th, 2013 16 Comments

Is there a way to ensure that content can be communicated effectively regardless of the medium in which it’s presented? Sara Wachter-Boettcher’s new book, Content Everywhere, charts a path away from the web’s previously popular, one-size-fits-all approach.

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Everywhere All at Once: An Interview with Sara Wachter-Boettcher

The Grammar of Interactivity

By: February 12th, 2013 8 Comments

We all shudder a little when we look back on the days of “Click here to…” calls to action. Jonathan Richards shares his method for determining the phrasing of interactive elements.

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The Grammar of Interactivity

Design for Readability

By: July 3rd, 2012 23 Comments

Have we designed ourselves into a box? Content Strategist Matt Herron explains the evolution of the “standard” content display model as well as what designers can do to improve their reader’s experience.

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Design for Readability

Comics and UX, Part 2: Flow and Content

By: May 24th, 2012 10 Comments

In the first part of this series, Rachel Nabors provided readers with ample techniques to improve their craft. In this, final article, Rachel introduces flow and real-world examples to better explain how affects both our medium and our message.

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Comics and UX, Part 2: Flow and Content

Enhancing Your eCommerce Site’s Credibility: Part 2

By: April 19th, 2012 2 Comments

It’s in an eCommerce-site-owner’s best interests to appear credible. In the final installment of her two-part series, Raji Borthakur shares even more tips to help readers not only assess but plan for the improvement of a retail site.

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Enhancing Your eCommerce Site’s Credibility: Part 2
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