Articles tagged with: content

Content Marketing: You’re Doing it Wrong Content Marketing: You’re Doing it Wrong

Content marketing is a robust and focused form of marketing, and yet it's all too common for businesses to invest in content marketing and see it fail. Why? Simple: content marketing can't just be done, it needs to be done well. This week, Mike Straus shows us how content marketing can be done, and done well.

What’s in a Story? What’s in a Story?

Storytelling is an old tool, one that's provided context and captured our interest for hundreds of years. This week Marli Mesibov, a content strategist who specializes in storytelling, explains why it works so well, and how we can use it to improve our company's strategy.

Designing with Code Designing with Code

Although many designers are loathe to do it (and with good reason), designing with code helps us articulate the various ways in which our content relates to itself. This, in turn, helps us think more pragmatically about the systems we design. Information architect Andy Fitzgerald shows us how.