Storytelling is an old tool, one that’s provided context and captured our interest for hundreds of years. This week Marli Mesibov, a content strategist who specializes in storytelling, explains why it works so well, and how we can use it to improve our company’s strategy.
Posts about “content”
Spurred by the publication of Ahava’s first book, UX Booth editor Marli Mesibov interviewed content strategist Ahava Leibtag to explore the ways in which content and branding work hand in hand to shape a company’s experience.
Although many designers are loathe to do it (and with good reason), designing with code helps us articulate the various ways in which our content relates to itself. This, in turn, helps us think more pragmatically about the systems we design. Information architect Andy Fitzgerald shows us how.
A few weeks ago, content strategist Marli Mesibov interviewed two speakers in preparation for Confab 2013. Now, in the wake of the conference, she reflects on particularly memorable talks, speakers, and lessons learned.
Confab 2013 is only a couple of weeks away. Editor and resident content strategist Marli Mesibov discusses the narratives guiding some of this year’s talks and the content strategy discussion at large.
Is there a way to ensure that content can be communicated effectively regardless of the medium in which it’s presented? Sara Wachter-Boettcher’s new book, Content Everywhere, charts a path away from the web’s previously popular, one-size-fits-all approach.
We all shudder a little when we look back on the days of “Click here to…” calls to action. Jonathan Richards shares his method for determining the phrasing of interactive elements.
Have we designed ourselves into a box? Content Strategist Matt Herron explains the evolution of the “standard” content display model as well as what designers can do to improve their reader’s experience.
In the first part of this series, Rachel Nabors provided readers with ample techniques to improve their craft. In this, final article, Rachel introduces flow and real-world examples to better explain how affects both our medium and our message.
It’s in an eCommerce-site-owner’s best interests to appear credible. In the final installment of her two-part series, Raji Borthakur shares even more tips to help readers not only assess but plan for the improvement of a retail site.