Posts about “content”

Enhancing Your eCommerce Site’s Credibility: Part 1

By: April 17th, 2012 5 Comments

It’s in an eCommerce-site-owner’s best interests to appear credible. Raji Borthakur provides readers with a checklist to help them not only assess but plan for the improvement of a retail site.

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Enhancing Your eCommerce Site’s Credibility: Part 1

Considerations for the Facebook Commerce Experience

By: June 14th, 2011 12 Comments

Monetizing social media is an elusive but desirable target for retailers both large and small. According to Forrester Research’s annual retail study with Shop.org, 72% of retailers plan to increase social marketing spending in 2011, and the ever-popular Facebook is unsurprisingly central to their strategy.

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Considerations for the Facebook Commerce Experience

Questioning Authority: Our interview with Colleen Jones, author of Clout

By: January 6th, 2011 20 Comments

Content Strategy was a big hit in 2010 and hows no signs of slowing down. In this interview, Andrew speaks with Colleen Jones, one of the content strategy’s “newest” faces. Colleen discusses her new book and what clout means for the future of the web.

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Questioning Authority: Our interview with Colleen Jones, author of Clout

Complications with Content

By: October 14th, 2010 19 Comments

Content development and strategy can sometimes feel like a puzzle. Neha Singh, content strategist with Yahoo!, takes a look at common frustrating complications that arise with content, along with potential cures.

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Complications with Content

Getting to Grips with Content

By: August 26th, 2010 10 Comments

Interface developer Felicity Evans points out that content development has dropped on the to-do lists of web designers for too long. Since the aim of all design should be to facilitate content, she argues that said content should be a number-one priority via a solid strategy.

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Getting to Grips with Content

Complete Beginner’s Guide to Content Strategy

By: July 20th, 2010 34 Comments

Ready to get real about your website’s content? In this article, we’ll take a look at Content Strategy; that odd amalgamation of web savvy, Information Architecture and editorial process that adds up to something infinitely greater than the sum of its parts.

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Complete Beginner’s Guide to Content Strategy
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