It’s in an eCommerce-site-owner’s best interests to appear credible. Raji Borthakur provides readers with a checklist to help them not only assess but plan for the improvement of a retail site.
Posts about “content”
Monetizing social media is an elusive but desirable target for retailers both large and small. According to Forrester Research’s annual retail study with Shop.org, 72% of retailers plan to increase social marketing spending in 2011, and the ever-popular Facebook is unsurprisingly central to their strategy.
Content Strategy was a big hit in 2010 and hows no signs of slowing down. In this interview, Andrew speaks with Colleen Jones, one of the content strategy’s “newest” faces. Colleen discusses her new book and what clout means for the future of the web.
Content development and strategy can sometimes feel like a puzzle. Neha Singh, content strategist with Yahoo!, takes a look at common frustrating complications that arise with content, along with potential cures.
Interface developer Felicity Evans points out that content development has dropped on the to-do lists of web designers for too long. Since the aim of all design should be to facilitate content, she argues that said content should be a number-one priority via a solid strategy.
Ready to get real about your website’s content? In this article, we’ll take a look at Content Strategy; that odd amalgamation of web savvy, Information Architecture and editorial process that adds up to something infinitely greater than the sum of its parts.