When clients agree with a user-and-content-centered point of view, magic happens. Bjørn Bergslien recounts a year-long project in which his team worked with a Norwegian bank to redesign their once ailing website.
eCommerce sites create a hiccup in an otherwise cogent content strategy: one company speaks on behalf of another. Mark White explains what kinds of content manufacturers can provide in order to improve their potential customer's buying experience.
In the second of his two-part series, Matt Herron shares a number of common tools employed by content strategists. He then explores a number of undeveloped ideas that content strategists might use to facilitate their work.
How can we best help our clients create the content they need for success? In the first of his two-part series, Matt Herron explains how content strategy's roots in business consulting puts practitioners in the driver's seat.
Have we designed ourselves into a box? Content Strategist Matt Herron explains the evolution of the "standard" content display model as well as what designers can do to improve their reader's experience.