Articles tagged with: Design Research

Gathering Variables for A/B Split Testing Gathering Variables for A/B Split Testing

If practitioners have a firm grasp of the concepts behind A/B testing as well as tools to aid them in the process; the only thing deterring would be testers is the notion of "what to test," and "why?" In this article, we'll take a look at how to determine which elements of a website might affect its users.

Designing with Lenses Designing with Lenses

UX designers frequently take a holistic approach to the websites they architect by considering many interrelated factors at the same time. In this post, author Bill Scott provides a worthy counterpoint; a form of reductivism by which we might distill more salient aspects of a user's total experience.

A Brief History of Eye-Tracking A Brief History of Eye-Tracking

Today, eye-tracking is used heavily by marketing groups to craft effective designs in advertising, and by usability researchers to define the optimum user experience. This technology is anything but new though. In fact, eye-tracking goes all the way back to the 1800's.

Mashable Redesign: What Draws Attention? Mashable Redesign: What Draws Attention?

Mashable made a fresh start of the new year by launching a redesign. The intention of which was to put more focus on the stories, remove clutter, and to divide the content into sections. Most readers responded positively. But our team wanted to answer a more targeted question: What are the most attention-grabbing changes in Mashable's new design? In this article we analyze user feedback and exhibit our results.