Today, eye-tracking is used heavily by marketing groups to craft effective designs in advertising, and by usability researchers to define the optimum user experience. This technology is anything but new though. In fact, eye-tracking goes all the way back to the 1800′s.
When CNN approached Fi it was a thrilling moment here at the agency. Since 1999 we saw the world famous news brand pioneer within the digital …
I was invited to speak at the MonkiGras event this week where getting a little sweary and ranty is kind of encouraged (it goes well with the c…
This is vitally important people so listen up. The web now connects a third of our planet. Over 1.2 billion people [1] use the web on devices,…
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