Psychological manipulation and business have been married concepts for millennia. Kristina Bjoran takes a peek at how this has evolved on the Web, and what questions designers might want to ask themselves.
Ambient user experience defines the parts of an experience that goes beyond the obvious. Of course our websites need to do what users expect. But our job isn't based on mediocrity. Elevate the experience. Setting up an ambient user experience promotes excitement and may lead to lasting change.