Considering Prototypes
Prototyping is an essential part of an iterative, user-centered design process. In this post, Andrew walks readers through a variety of considerations made during the creation and adoption of prototypes.
Posts about “iterative development”
The User-Centered Design Conundrum
Its not a matter of who wins or loses, it’s how you play the game. In this post, Andrew addresses the conundrum facing many UX designers: conducting user research appears to diminish our role as an experience designer. Properly executed, though, design research makes for a valuable return on investment.
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Latest Resources
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Fi Case study: Designing CNN
When CNN approached Fi it was a thrilling moment here at the agency. Since 1999 we saw the world famous news brand pioneer within the digital …
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Why most UX is shite
I was invited to speak at the MonkiGras event this week where getting a little sweary and ranty is kind of encouraged (it goes well with the c…
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A plea for progressive enhancement
This is vitally important people so listen up. The web now connects a third of our planet. Over 1.2 billion people [1] use the web on devices,…
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