Without direct user testing, it can be tough to determine whether or not your website’s navigation and content works for its current users. But that’s where your search bar comes in. UX Booth Editor-in-Chief Andrew Maier chats with the esteemed Lou Rosenfeld about his new book on the subject of Site Search Analytics.
There are plenty of tools and services out there for measuring useful statistics when doing research on websites. I’m often surprised to see people choose expensive tools with limited capability over Google Analytics.
Analysis has traditionally been a numbers game. Only recently, however, has this industry turned its focus towards more qualitative methods—the domain of user testing! In this article, we explore the intersection of user experience and web analytics, so that budding designers can add rigor to their process.
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