Underestimating the power of user research can (and does) lead to sub-par project results. Centare Senior UX Consultant Gail Swanson explains how to prioritize projects by focusing a bit more on research.
User-centered design is tricky because people don't tend to act predictably. Contributor and Creative Director at The Phuse James Costa explains how useful personas can be to the oncoming design process.
In part one of this series, we examined some of the more problematic personality traits user researchers are likely to encounter in their work. Now that we've seen how individual personalities can put a damper on your day; let's explore some ways to overcome the problems inherent to each.
In this series — covering the absolute basics of user personality types — we’ll begin by introducing some of the more problematic personalities. In part two, we’ll look at a number of strategies to help turn the tables in our favor.