As digital products and services come to comprise an increasingly important part of our everyday life, the division between the digital and the physical begins to blur. We can, for instance, see a washing machine on TV, read reviews of it online, purchase it on our phone, and have it installed by our local shop—all […]
Posts about “scenarios”
Without direct user testing, it can be tough to determine whether or not your website’s navigation and content works for its current users. But that’s where your search bar comes in. UX Booth Editor-in-Chief Andrew Maier chats with the esteemed Lou Rosenfeld about his new book on the subject of Site Search Analytics.
While UX Designers tend to focus on usability before value, entrepreneurs focus on selling a product. In this post, Sani El-Fishawy asks Designers to marry the two by heeding the call of the lean startup movement.
Analysis has traditionally been a numbers game. Only recently, however, has this industry turned its focus towards more qualitative methods—the domain of user testing! In this article, we explore the intersection of user experience and web analytics, so that budding designers can add rigor to their process.
Research informs the process so that we explore more worthwhile, appropriate design solutions. In this article we’ll provide a jumping–off point, so that you can add research into your own projects.