Articles tagged with: scenarios

Designing Digital Strategies, Part 1: Cartography Designing Digital Strategies, Part 1: Cartography

As digital products and services come to comprise an increasingly important part of our everyday life, the division between the digital and the physical begins to blur. We can, for instance, see a washing machine on TV, read reviews of it online, purchase it on our phone, and have it installed by our local shop—all […]

Complete Beginner’s Guide to Analytics Complete Beginner’s Guide to Analytics

Analysis has traditionally been a numbers game. Only recently, however, has this industry turned its focus towards more qualitative methods—the domain of user testing! In this article, we explore the intersection of user experience and web analytics, so that budding designers can add rigor to their process.