Posts about “scenarios”

Designing Digital Strategies, Part 1: Cartography

By: February 3rd, 2014 14 Comments

As digital products and services come to comprise an increasingly important part of our everyday life, the division between the digital and the physical begins to blur. We can, for instance, see a washing machine on TV, read reviews of it online, purchase it on our phone, and have it installed by our local shop—all […]

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Designing Digital Strategies, Part 1: Cartography

In Search of Search: Discussing Analytics with Lou Rosenfeld

By: October 19th, 2011 7 Comments

Without direct user testing, it can be tough to determine whether or not your website’s navigation and content works for its current users. But that’s where your search bar comes in. UX Booth Editor-in-Chief Andrew Maier chats with the esteemed Lou Rosenfeld about his new book on the subject of Site Search Analytics.

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In Search of Search: Discussing Analytics with Lou Rosenfeld

Can User Experience Designers be Lean?

By: October 21st, 2010 16 Comments

While UX Designers tend to focus on usability before value, entrepreneurs focus on selling a product. In this post, Sani El-Fishawy asks Designers to marry the two by heeding the call of the lean startup movement.

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Can User Experience Designers be Lean?

Complete Beginner’s Guide to Analytics

By: July 6th, 2010 38 Comments

Analysis has traditionally been a numbers game. Only recently, however, has this industry turned its focus towards more qualitative methods—the domain of user testing! In this article, we explore the intersection of user experience and web analytics, so that budding designers can add rigor to their process.

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Complete Beginner’s Guide to Analytics

Complete Beginner’s Guide to Design Research

By: June 1st, 2010 41 Comments

Research informs the process so that we explore more worthwhile, appropriate design solutions. In this article we’ll provide a jumping–off point, so that you can add research into your own projects.

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Complete Beginner’s Guide to Design Research

Stop Counting Clicks

By: June 16th, 2009 38 Comments

The 3-click-rule is the Freddy Kreuger of web design advice. You think it’s finally dead and then it comes back and starts slashing up sensible debate about usable design. I’m hoping to convince you to stop talking about the 3-click rule.

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Stop Counting Clicks

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