Articles tagged with: social media

Facebook, Sentiment Analysis, and Emotional Contagion Facebook, Sentiment Analysis, and Emotional Contagion

Sentiment analysis and emotional contagion are nothing new, but Facebook's recent research study, dubbed by the media the "emotion manipulation" study has launched heated debates regarding the accuracy of the research and the ethics of performing experiments on people without their knowledge or consent. This week, Kim Morrow brings us through some of the recent articles looking at the different sides of the Facebook "manipulation."

Complete Beginner’s Guide to Analytics Complete Beginner’s Guide to Analytics

Analysis has traditionally been a numbers game. Only recently, however, has this industry turned its focus towards more qualitative methods—the domain of user testing! In this article, we explore the intersection of user experience and web analytics, so that budding designers can add rigor to their process.