Spurred by the publication of Ahava’s first book, UX Booth editor Marli Mesibov interviewed content strategist Ahava Leibtag to explore the ways in which content and branding work hand in hand to shape a company’s experience.
Posts about “social media”
Monetizing social media is an elusive but desirable target for retailers both large and small. According to Forrester Research’s annual retail study with Shop.org, 72% of retailers plan to increase social marketing spending in 2011, and the ever-popular Facebook is unsurprisingly central to their strategy.
Analysis has traditionally been a numbers game. Only recently, however, has this industry turned its focus towards more qualitative methods—the domain of user testing! In this article, we explore the intersection of user experience and web analytics, so that budding designers can add rigor to their process.