Monetizing social media is an elusive but desirable target for retailers both large and small. According to Forrester Research’s annual retail study with Shop.org, 72% of retailers plan to increase social marketing spending in 2011, and the ever-popular Facebook is unsurprisingly central to their strategy.
Posts about “storytelling”
Follow along with UX Booth correspondent Sean Duhame as he shares insights and lessons learned from the workshops of UX London 2011.
For many, it may be easy to point a finger at meetings in the workplace as being a waste of time. Are meetings really the problem, or are there other underlying issues that need to be fixed?
The word “corporate” carries with it numerous connotations. Andrew shares his thoughts on the challenges facing big brands as they design corporate user experiences.
Content Strategy was a big hit in 2010 and hows no signs of slowing down. In this interview, Andrew speaks with Colleen Jones, one of the content strategy’s “newest” faces. Colleen discusses her new book and what clout means for the future of the web.
Documentation helps designers tell a story and facilitate change. Pamela Rodriguez investigates how holistic, project-wide documentation helps teams avoid repeating mistakes, organize their ideas, and improve their process.
In this insightful interview with authors Cennydd Bowles and James Box, we discuss what was easy and what was difficult about writing a book for the user experience designers among us that continually fly under the radar.
Although critique should be constructive and impartial, it’s inevitable that at times you’ll disagree with the feedback you receive. This selection, taken from Chapter 5 of the book Undercover UX, explains how to amass evidence in support of your user-centered designs.
Ready to get real about your website’s content? In this article, we’ll take a look at Content Strategy; that odd amalgamation of web savvy, Information Architecture and editorial process that adds up to something infinitely greater than the sum of its parts.
Ostensibly, the design process for websites and applications is a breeding (and proving) ground for new ideas. But a confluence of ill-defined experience design process, development methodologies, and varying entry points for those in the design disciplines requires us to take a second look. In this post, Andrew articulates some of the more novel ways in which experience designers are looking at the design process in order to orchestrate better user experiences.