Articles tagged with: testing

Guerilla Research Tactics and Tools Guerilla Research Tactics and Tools

As UX practitioners, we know the value of user research, and understand that 'failing to plan is planning to fail'. Quite often though, our budgets or timescales fall far shorter than our aspirations. UX Designer Chris Myhill explains how real data can still guide decision making when traditional research methods are off the table.

Facebook, Sentiment Analysis, and Emotional Contagion Facebook, Sentiment Analysis, and Emotional Contagion

Sentiment analysis and emotional contagion are nothing new, but Facebook's recent research study, dubbed by the media the "emotion manipulation" study has launched heated debates regarding the accuracy of the research and the ethics of performing experiments on people without their knowledge or consent. This week, Kim Morrow brings us through some of the recent articles looking at the different sides of the Facebook "manipulation."