What do users think and feel while setting up an online store? This week, Lynsey Thornton from Shopify tells us what the Shopify team learned while investigating this very question.
Posts about “testing”
What can we learn from failure? A great deal, says Victor Lombardi. In his latest book, Why We Fail, Victor tells over a dozen stories of projects gone awry and how their lack of success can inform our design strategy.
Just like scientists, designers depend on empirical evidence to prove their hypotheses. This week, design researcher Shreya Kothaneth explains what we can learn from the way in which scientists have traditionally conducted their research.
How can we go about testing our designs with minimum effort? David Simon explores guerrilla usability testing: the art of quickly soliciting – and later analyzing – user feedback.
More commonly used for brainstorming, list-making, summarizing a topic or learning new information, mind maps enable association-based thinking in a non-linear way. Jenny Grinblo shows us how to use them on our product teams to a strategic end.
Although design researchers vary in their methodology, no one argues with valid results. Lisa Duddington explains how to introduce both passive and active deception into the research process.
Facebook didn’t just nail “social;” they created it. But where they sometimes fail – and where Google+ could win out – is usability. Liz Carlson of UserTesting shares results of their organization’s latest usability study.
Open card sorts inevitably produce a great deal of data. Knowing how to correctly structure and analyze that data can help information architects attain the perfection they seek. Alan Salmoni shows us how.
User testing is a key part of validating design decisions, but what if the design of the test itself is invalid? Robert Kerr provides a number of perspectives by which we can reevaluate our current research methods.
Great design starts with a set of clearly defined parameters, and adhering to them throughout the design process. The trouble is, how does one go from a ton of ideas to the perfect product? Fetch! Creative Marketing’s Director of Strategy Stuart Silverstein tells us how.