Posts about “testing”

What Testing Won’t Tell You

By: March 25th, 2014 2 Comments

What do users think and feel while setting up an online store? This week, Lynsey Thornton from Shopify tells us what the Shopify team learned while investigating this very question.

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What Testing Won’t Tell You

Fail Fast, Fail Often: An Interview with Victor Lombardi

By: November 19th, 2013 7 Comments

What can we learn from failure? A great deal, says Victor Lombardi. In his latest book, Why We Fail, Victor tells over a dozen stories of projects gone awry and how their lack of success can inform our design strategy.

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Fail Fast, Fail Often: An Interview with Victor Lombardi

Five Tips for Conducting Scientific Research in the UX World

By: October 29th, 2013 4 Comments

Just like scientists, designers depend on empirical evidence to prove their hypotheses. This week, design researcher Shreya Kothaneth explains what we can learn from the way in which scientists have traditionally conducted their research.

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Five Tips for Conducting Scientific Research in the UX World

The Art of Guerilla Usability Testing

By: July 2nd, 2013 8 Comments

How can we go about testing our designs with minimum effort? David Simon explores guerrilla usability testing: the art of quickly soliciting – and later analyzing – user feedback.

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The Art of Guerilla Usability Testing

Stuck in the Details? Mind Map User Tasks

By: December 4th, 2012 9 Comments

More commonly used for brainstorming, list-making, summarizing a topic or learning new information, mind maps enable association-based thinking in a non-linear way. Jenny Grinblo shows us how to use them on our product teams to a strategic end.

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Stuck in the Details? Mind Map User Tasks

5 Useful Lies to Tell User Research Participants

By: June 5th, 2012 15 Comments

Although design researchers vary in their methodology, no one argues with valid results. Lisa Duddington explains how to introduce both passive and active deception into the research process.

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5 Useful Lies to Tell User Research Participants

Facebook’s Faceoff with Google+

By: May 18th, 2012 10 Comments

Facebook didn’t just nail “social;” they created it. But where they sometimes fail – and where Google+ could win out – is usability. Liz Carlson of UserTesting shares results of their organization’s latest usability study.

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Facebook’s Faceoff with Google+

Open Card Sort Analysis 101

By: April 10th, 2012 4 Comments

Open card sorts inevitably produce a great deal of data. Knowing how to correctly structure and analyze that data can help information architects attain the perfection they seek. Alan Salmoni shows us how.

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Open Card Sort Analysis 101

Better Experimental Design for Better User Testing

By: March 27th, 2012 4 Comments

User testing is a key part of validating design decisions, but what if the design of the test itself is invalid? Robert Kerr provides a number of perspectives by which we can reevaluate our current research methods.

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Better Experimental Design for Better User Testing

Quantifiable Design: How to Remove Subjectivity from the Process

By: November 22nd, 2011 13 Comments

Great design starts with a set of clearly defined parameters, and adhering to them throughout the design process. The trouble is, how does one go from a ton of ideas to the perfect product? Fetch! Creative Marketing’s Director of Strategy Stuart Silverstein tells us how.

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Quantifiable Design: How to Remove Subjectivity from the Process
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