What can we learn from failure? A great deal, says Victor Lombardi. In his latest book, Why We Fail, Victor tells over a dozen stories of projects gone awry and how their lack of success can inform our design strategy.
Just like scientists, designers depend on empirical evidence to prove their hypotheses. This week, design researcher Shreya Kothaneth explains what we can learn from the way in which scientists have traditionally conducted their research.
More commonly used for brainstorming, list-making, summarizing a topic or learning new information, mind maps enable association-based thinking in a non-linear way. Jenny Grinblo shows us how to use them on our product teams to a strategic end.
Great design starts with a set of clearly defined parameters, and adhering to them throughout the design process. The trouble is, how does one go from a ton of ideas to the perfect product? Fetch! Creative Marketing's Director of Strategy Stuart Silverstein tells us how.