Is it possible to calculate the ROI of great design? What about the cost-per-acquisition of a customer sold on User Experience? There are no second chances for first impressions, and even the smallest opportunity is a chance to “Wow” users. What you do with that opportunity can spark a chain of events that can make or break your business.
Posts about “usability”
Getting users to provide feedback isn’t always an easy feat. UX designer Damian Rees explores various things to consider (including pitfalls) when incentivizing users for their opinions.
Usability testing, though incredibly useful, is not without its own hitches. Author and self-described “usability geek” Jacob Creech walks through the most common issues and how to avoid them.
Usability and visual design are two areas that are heavily dependent on each other. They affect each other dramatically and each requires an understanding of how people will use and visualize the content. Pulling them apart, where possible, is a great way to understand how they impact the overall design and reduce the time and energy wasted in your creative process.
Research informs the process so that we explore more worthwhile, appropriate design solutions. In this article we’ll provide a jumping–off point, so that you can add research into your own projects.
Have you ever sat in a user testing session, watching a user really struggle with the task at hand only to have them tell you at the end everything was easy and straight forward? How do you encourage these participants to be negative? I’ve discovered a few techniques that might be able to help.
Mashable made a fresh start of the new year by launching a redesign. The intention of which was to put more focus on the stories, remove clutter, and to divide the content into sections. Most readers responded positively. But our team wanted to answer a more targeted question: What are the most attention-grabbing changes in Mashable’s new design? In this article we analyze user feedback and exhibit our results.
CAPTCHA’s are a visual verification to test if a user is human, but do their spam reduction benefits outweigh their flaws? What’s the cost of slowing down spammers?
The 3-click-rule is the Freddy Kreuger of web design advice. You think it’s finally dead and then it comes back and starts slashing up sensible debate about usable design. I’m hoping to convince you to stop talking about the 3-click rule.