Articles tagged with: user research

Set the Research Aflame Set the Research Aflame

Building and sustaining great products means ensuring customer insight is not only baked into the product, but also into the people building it. In this article Matthew Ovington shares approaches that the Paddy Power Product Design team adopts to get everyone in the process on the same page.

Guerrilla Research Tactics and Tools Guerrilla Research Tactics and Tools

As UX practitioners, we know the value of user research, and understand that 'failing to plan is planning to fail'. Quite often though, our budgets or timescales fall far shorter than our aspirations. UX Designer Chris Myhill explains how real data can still guide decision making when traditional research methods are off the table.

Research for the Right Audience Research for the Right Audience

Design research is the foundation upon which a good user experience is built - but the research is useless unless it can be conveyed to the right audience. This week, Laurissa Wolfram-Hvass introduces us to a variety of ways to connect to the audience when the audience is our colleagues.