What do users think and feel while setting up an online store? This week, Lynsey Thornton from Shopify tells us what the Shopify team learned while investigating this very question.
Posts about “user research”
What can we learn from failure? A great deal, says Victor Lombardi. In his latest book, Why We Fail, Victor tells over a dozen stories of projects gone awry and how their lack of success can inform our design strategy.
Just like scientists, designers depend on empirical evidence to prove their hypotheses. This week, design researcher Shreya Kothaneth explains what we can learn from the way in which scientists have traditionally conducted their research.
How might a team of researchers stay in sync? In the second of this two-part interview series, user researcher Steve Portigal asks Maish Nichani to pull back the curtain, so-to-speak, on the inter-workings of his consultancy, PebbleRoad.
What aspects of user research are most commonly overlooked? In the first of this two-part interview series, user researcher Maish Nichani asks Steve Portigal to share some of the highlights he’s learned from his years of study.
How can we go about testing our designs with minimum effort? David Simon explores guerrilla usability testing: the art of quickly soliciting – and later analyzing – user feedback.
Although design researchers vary in their methodology, no one argues with valid results. Lisa Duddington explains how to introduce both passive and active deception into the research process.
Research informs the process so that we explore more worthwhile, appropriate design solutions. In this article we’ll provide a jumping–off point, so that you can add research into your own projects.
Have you ever sat in a user testing session, watching a user really struggle with the task at hand only to have them tell you at the end everything was easy and straight forward? How do you encourage these participants to be negative? I’ve discovered a few techniques that might be able to help.