Analytics is the process of measuring and analyzing data in order to learn what users are doing. Analytics can be used to track what people do on across applications, on social media, or on a certain web page.

Putting Big Data in Context Putting Big Data in Context

Big data is nothing but a bunch of numbers. But once we put those numbers into context, businesses can use big data to improve the customer experience. This week, author Bart Mozyrko provides an overview of the value of big data, and how we can use it.

In Search of Search: Discussing Analytics with Lou Rosenfeld In Search of Search: Discussing Analytics with Lou Rosenfeld

Without direct user testing, it can be tough to determine whether or not your website's navigation and content works for its current users. But that's where your search bar comes in. UX Booth Editor-in-Chief Andrew Maier chats with the esteemed Lou Rosenfeld about his new book on the subject of Site Search Analytics.

Complete Beginner’s Guide to Analytics Complete Beginner’s Guide to Analytics

Analysis has traditionally been a numbers game. Only recently, however, has this industry turned its focus towards more qualitative methods—the domain of user testing! In this article, we explore the intersection of user experience and web analytics, so that budding designers can add rigor to their process.