Great design starts with a set of clearly defined parameters, and adhering to them throughout the design process. The trouble is, how does one go from a ton of ideas to the perfect product? Fetch! Creative Marketing’s Director of Strategy Stuart Silverstein tells us how.
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Without direct user testing, it can be tough to determine whether or not your website’s navigation and content works for its current users. But that’s where your search bar comes in. UX Booth Editor-in-Chief Andrew Maier chats with the esteemed Lou Rosenfeld about his new book on the subject of Site Search Analytics.
There are plenty of tools and services out there for measuring useful statistics when doing research on websites. I’m often surprised to see people choose expensive tools with limited capability over Google Analytics.
Analysis has traditionally been a numbers game. Only recently, however, has this industry turned its focus towards more qualitative methods—the domain of user testing! In this article, we explore the intersection of user experience and web analytics, so that budding designers can add rigor to their process.
If practitioners have a firm grasp of the concepts behind A/B testing as well as tools to aid them in the process; the only thing deterring would be testers is the notion of “what to test,” and “why?” In this article, we’ll take a look at how to determine which elements of a website might affect its users.