Analytics is the process of measuring and analyzing data in order to learn what users are doing. Analytics can be used to track what people do on across applications, on social media, or on a certain web page.

Making Content Measurable Making Content Measurable

Many people in the content industry say content strategists shouldn’t be responsible for return on investment. But content can be quantified, via dollars, influence, or reach. This week, author Jess Hutton shows us what metrics can appropriately measure content.

Putting Big Data in Context Putting Big Data in Context

Big data is nothing but a bunch of numbers. But once we put those numbers into context, businesses can use big data to improve the customer experience. This week, author Bart Mozyrko provides an overview of the value of big data, and how we can use it.