Analytics uses metrics related to a website and its users to improve that website’s design. Data typically includes ways in which people come to a website as well as what they do once they get there.

In Search of Search: Discussing Analytics with Lou Rosenfeld In Search of Search: Discussing Analytics with Lou Rosenfeld

Without direct user testing, it can be tough to determine whether or not your website's navigation and content works for its current users. But that's where your search bar comes in. UX Booth Editor-in-Chief Andrew Maier chats with the esteemed Lou Rosenfeld about his new book on the subject of Site Search Analytics.

Complete Beginner’s Guide to Analytics Complete Beginner’s Guide to Analytics

Analysis has traditionally been a numbers game. Only recently, however, has this industry turned its focus towards more qualitative methods—the domain of user testing! In this article, we explore the intersection of user experience and web analytics, so that budding designers can add rigor to their process.