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Analytics

Complete Beginner’s Guide to Analytics

Complete Beginner’s Guide to Analytics

Analysis has traditionally been a numbers game. Only recently, however, has this industry turned its focus towards more qualitative methods—the domain of user testing! In this article, we explore the intersection of user experience and web analytics, so that budding designers can add rigor to their process.

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Gathering Variables for A/B Split Testing

Gathering Variables for A/B Split Testing

If practitioners have a firm grasp of the concepts behind A/B testing as well as tools to aid them in the process; the only thing deterring would be testers is the notion of “what to test,” and “why?” In this article, we’ll take a look at how to determine which elements of a website might affect its users.

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