Content strategy plans for the creation, curation, and maintenance of text, images, audio, and video. It also defines the tone and character of a business, in order to engage specific user groups and achieve business objectives.

What UX Can Learn from Print What UX Can Learn from Print

Good UX design involves more than just creating a usable product. This week, author Mike Straus shows us how the user-centered design thinking behind print magazines is just as relevant in today’s digital era as it was 350 years ago.

The Step Before Writing The Step Before Writing

The web is becoming increasingly cluttered with content. To stand out, organizations need to focus on quality and relevance rather than quantity. This week, author Bjørn Bergslien offers tips and tools to get started.

How to Sell Content Strategy to Management How to Sell Content Strategy to Management

The process of selling content strategy to management begins when the content strategist has a conversation with a key decision maker. This week, author Hilary Marsh shares with us a strategy for making that conversation simple and successful.

Creating Content in an International World Creating Content in an International World

Across the United States, UX professionals have their fair share of struggles aligning business goals and user needs. How do those challenges shift when working internationally? This week, UX Booth interviews two content strategists working in Barcelona and partnering with Brain Traffic on Confab Europe, an international content strategy conference.

Content Marketing: You’re Doing it Wrong Content Marketing: You’re Doing it Wrong

Content marketing is a robust and focused form of marketing, and yet it's all too common for businesses to invest in content marketing and see it fail. Why? Simple: content marketing can't just be done, it needs to be done well. This week, Mike Straus shows us how content marketing can be done, and done well.