Content strategy plans for the creation, curation, and maintenance of text, images, audio, and video. It also defines the tone and character of a business, in order to engage specific user groups and achieve business objectives.

Bringing Content Strategy to the Boardroom Bringing Content Strategy to the Boardroom

This week at UX Booth, it's all about the content. Today, we're interviewing Ronell Smith, a digital content strategist who will be speaking at Confab Central next month about how to bring content strategy from the high chair to the board room.

Content: More than Just the Icing on the Cake Content: More than Just the Icing on the Cake

At Confab Central, content’s more than just the icing on the cake. This week, we're interviewing Kristina Halvorson, founder of Brain Traffic and Confab Central about the overlap between UX and content strategy, emerging trends, and cake.

What UX Can Learn from Print What UX Can Learn from Print

Good UX design involves more than just creating a usable product. This week, author Mike Straus shows us how the user-centered design thinking behind print magazines is just as relevant in today’s digital era as it was 350 years ago.

The Step Before Writing The Step Before Writing

The web is becoming increasingly cluttered with content. To stand out, organizations need to focus on quality and relevance rather than quantity. This week, author Bjørn Bergslien offers tips and tools to get started.

How to Sell Content Strategy to Management How to Sell Content Strategy to Management

The process of selling content strategy to management begins when the content strategist has a conversation with a key decision maker. This week, author Hilary Marsh shares with us a strategy for making that conversation simple and successful.