Storytelling is an old tool, one that’s provided context and captured our interest for hundreds of years. This week Marli Mesibov, a content strategist who specializes in storytelling, explains why it works so well, and how we can use it to improve our company’s strategy.
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A few weeks ago, content strategist Marli Mesibov interviewed two speakers in preparation for Confab 2013. Now, in the wake of the conference, she reflects on particularly memorable talks, speakers, and lessons learned.
Confab 2013 is only a couple of weeks away. Editor and resident content strategist Marli Mesibov discusses the narratives guiding some of this year’s talks and the content strategy discussion at large.
Content management systems can do a lot of things, but planning for change isn’t one of them. Editor and content strategist Marli Mesibov explores what the advent of responsive design and adaptive content means for today’s publishing platforms.
When clients agree with a user-and-content-centered point of view, magic happens. Bjørn Bergslien recounts a year-long project in which his team worked with a Norwegian bank to redesign their once ailing website.
eCommerce sites create a hiccup in an otherwise cogent content strategy: one company speaks on behalf of another. Mark White explains what kinds of content manufacturers can provide in order to improve their potential customer’s buying experience.
In the second of his two-part series, Matt Herron shares a number of common tools employed by content strategists. He then explores a number of undeveloped ideas that content strategists might use to facilitate their work.
How can we best help our clients create the content they need for success? In the first of his two-part series, Matt Herron explains how content strategy’s roots in business consulting puts practitioners in the driver’s seat.
Content Strategy, like user-centered design, is a philosophy best shared across teams. Angus Edwardson shows us where, when, and how content concerns manifest themselves within our creative projects – what we can do to solve them.
It’s in an eCommerce-site-owner’s best interests to appear credible. In the final installment of her two-part series, Raji Borthakur shares even more tips to help readers not only assess but plan for the improvement of a retail site.