Content strategy plans for the creation, curation, and maintenance of text, images, audio, and video. It also defines the tone and character of a business, in order to engage specific user groups and achieve business objectives.

Practical Content Strategy, Part 2: Tools Practical Content Strategy, Part 2: Tools

In the second of his two-part series, Matt Herron shares a number of common tools employed by content strategists. He then explores a number of undeveloped ideas that content strategists might use to facilitate their work.