Content strategy plans for the creation, curation, and maintenance of text, images, audio, and video. It also defines the tone and character of a business, in order to engage specific user groups and achieve business objectives.

Stopping Shopping Cart Abandonment Stopping Shopping Cart Abandonment

A good checkout process allows customers to quickly and easily make their purchases online without feeling overwhelmed or confused. In this post, Erin Jo Richey walks us through three common eCommerce usability blunders, and how we can fix them.

Telling Your Website’s Story with Sketchboarding Telling Your Website’s Story with Sketchboarding

Ostensibly, the design process for websites and applications is a breeding (and proving) ground for new ideas. But a confluence of ill-defined experience design process, development methodologies, and varying entry points for those in the design disciplines requires us to take a second look. In this post, Andrew articulates some of the more novel ways in which experience designers are looking at the design process in order to orchestrate better user experiences.

Writing User Friendly Content Writing User Friendly Content

Content is a vital part of your website. If your content is not easy to understand and interpret, then you may easily lose your reader. The content of your website will make or break the experience, no matter how easy to use your website may be.

Creating a Usable Contact Form Creating a Usable Contact Form

There are some simple steps you can take to create the best bridge possible between you and your clients. The most effective way is through a contact form on your site that will allow users to communicate with you or your business. It is an essential component for any person who is looking to hear feedback as well as anything else their viewers want to suggest.

The Rise of Conversation Media The Rise of Conversation Media

While you've probably heard the saying, "Content is King," the sites that reign supreme in today's Web world don't just produce great content, they create a culture of passionate participants and a community of conversation.

How Fluff is Driving Away Your Viewers How Fluff is Driving Away Your Viewers

Many websites try to win over a users heart through self-promotional welcome messages that often contain very little useful information. It's no surprise that many (nay, everyone) will ignore this copy, but did you realize that useless fluff can actually prevent users from the actual important stuff?