Content strategy plans for the creation, curation, maintenance, and dissemination of content – text, images, audio, and video. It further ensures organization’s content aligns with an its values and is appropriate its audience.

Practical Content Strategy, Part 2: Tools Practical Content Strategy, Part 2: Tools

In the second of his two-part series, Matt Herron shares a number of common tools employed by content strategists. He then explores a number of undeveloped ideas that content strategists might use to facilitate their work.