Content strategy plans for the creation, curation, maintenance, and dissemination of content – text, images, audio, and video. It further ensures organization’s content aligns with an its values and is appropriate its audience.

What a CMS Won’t Do for You What a CMS Won’t Do for You

Content management systems can do a lot of things, but planning for change isn't one of them. Editor and content strategist Marli Mesibov explores what the advent of responsive design and adaptive content means for today's publishing platforms.