Content strategy plans for the creation, curation, and maintenance of text, images, audio, and video. It also defines the tone and character of a business, in order to engage specific user groups and achieve business objectives.

What’s in a Story? What’s in a Story?

Storytelling is an old tool, one that's provided context and captured our interest for hundreds of years. This week Marli Mesibov, a content strategist who specializes in storytelling, explains why it works so well, and how we can use it to improve our company's strategy.

A Confab Recap A Confab Recap

A few weeks ago, content strategist Marli Mesibov interviewed two speakers in preparation for Confab 2013. Now, in the wake of the conference, she reflects on particularly memorable talks, speakers, and lessons learned.

A Taste of Confab 2013 A Taste of Confab 2013

Confab 2013 is only a couple of weeks away. Editor and resident content strategist Marli Mesibov discusses the narratives guiding some of this year's talks and the content strategy discussion at large.

What a CMS Won’t Do for You What a CMS Won’t Do for You

Content management systems can do a lot of things, but planning for change isn't one of them. Editor and content strategist Marli Mesibov explores what the advent of responsive design and adaptive content means for today's publishing platforms.