Content strategy plans for the creation, curation, and maintenance of text, images, audio, and video. It also defines the tone and character of a business, in order to engage specific user groups and achieve business objectives.

What a CMS Won’t Do for You What a CMS Won’t Do for You

Content management systems can do a lot of things, but planning for change isn't one of them. Editor and content strategist Marli Mesibov explores what the advent of responsive design and adaptive content means for today's publishing platforms.