Content strategy plans for the creation, curation, and maintenance of text, images, audio, and video. It also defines the tone and character of a business, in order to engage specific user groups and achieve business objectives.
Content Strategy was a big hit in 2010 and hows no signs of slowing down. In this interview, Andrew speaks with Colleen Jones, one of the content strategy's "newest" faces. Colleen discusses her new book and what clout means for the future of the web.
Content development and strategy can sometimes feel like a puzzle. Neha Singh, content strategist with Yahoo!, takes a look at common frustrating complications that arise with content, along with potential cures.
Interface developer Felicity Evans points out that content development has dropped on the to-do lists of web designers for too long. Since the aim of all design should be to facilitate content, she argues that said content should be a number-one priority via a solid strategy.
Ready to get real about your website's content? In this article, we'll take a look at Content Strategy; that odd amalgamation of web savvy, Information Architecture and editorial process that adds up to something infinitely greater than the sum of its parts.
John Hyde has uncovered a variety of approaches while researching About Us pages. This post catalogs some of the most notable, eventually exploring why some of the biggest names decide to go "without about."