Content strategy plans for the creation, curation, maintenance, and dissemination of content – text, images, audio & video. It further ensures an organization’s content aligns with its values and is appropriate for its audience.

Complete Beginner’s Guide to Content Strategy Complete Beginner’s Guide to Content Strategy

Ready to get real about your website's content? In this article, we'll take a look at Content Strategy; that odd amalgamation of web savvy, Information Architecture and editorial process that adds up to something infinitely greater than the sum of its parts.

About Pages: Good, Bad, and Missing About Pages: Good, Bad, and Missing

John Hyde has uncovered a variety of approaches while researching About Us pages. This post catalogs some of the most notable, eventually exploring why some of the biggest names decide to go "without about."

Stopping Shopping Cart Abandonment Stopping Shopping Cart Abandonment

A good checkout process allows customers to quickly and easily make their purchases online without feeling overwhelmed or confused. In this post, Erin Jo Richey walks us through three common eCommerce usability blunders, and how we can fix them.

Telling Your Website’s Story with Sketchboarding Telling Your Website’s Story with Sketchboarding

Ostensibly, the design process for websites and applications is a breeding (and proving) ground for new ideas. But a confluence of ill-defined experience design process, development methodologies, and varying entry points for those in the design disciplines requires us to take a second look. In this post, Andrew articulates some of the more novel ways in which experience designers are looking at the design process in order to orchestrate better user experiences.

Writing User Friendly Content Writing User Friendly Content

Content is a vital part of your website. If your content is not easy to understand and interpret, then you may easily lose your reader. The content of your website will make or break the experience, no matter how easy to use your website may be.

Creating a Usable Contact Form Creating a Usable Contact Form

There are some simple steps you can take to create the best bridge possible between you and your clients. The most effective way is through a contact form on your site that will allow users to communicate with you or your business. It is an essential component for any person who is looking to hear feedback as well as anything else their viewers want to suggest.