Content strategy plans for the creation, curation, maintenance, and dissemination of content – text, images, audio & video. It further ensures an organization’s content aligns with its values and is appropriate for its audience.

How Fluff is Driving Away Your Viewers How Fluff is Driving Away Your Viewers

Many websites try to win over a users heart through self-promotional welcome messages that often contain very little useful information. It's no surprise that many (nay, everyone) will ignore this copy, but did you realize that useless fluff can actually prevent users from the actual important stuff?