Is it possible to calculate the ROI of great design? What about the cost-per-acquisition of a customer sold on User Experience? There are no second chances for first impressions, and even the smallest opportunity is a chance to “Wow” users. What you do with that opportunity can spark a chain of events that can make or break your business.
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EffectiveUI chief executive officer Rebecca Flavin examines how the ongoing “platform wars” effects user experience. Even with all the options in the hands of we designers, it’s important to remember that users come first.
Professionals within our industry are completely awash with opportunities by which they can tweak and cajole better user experiences from their projects. The difficult part is maintaining quality across all of these channels. Because of how multifaceted User Experience is, a user experience designer begins to take on a more directorial position within a project/company, which I see as analogous to that of a creative director.
While you’ve probably heard the saying, “Content is King,” the sites that reign supreme in today’s Web world don’t just produce great content, they create a culture of passionate participants and a community of conversation.
The 3-click-rule is the Freddy Kreuger of web design advice. You think it’s finally dead and then it comes back and starts slashing up sensible debate about usable design. I’m hoping to convince you to stop talking about the 3-click rule.
Designing websites is an art form as much as it is a science. That’s why here at the UXBooth, we like to occasionally take a break from sharing our opinions to highlight the experiences of others. This month, we’ve asked Travis Schmeisser of nGenWorks to share the secrets of his company’s trade.