Research helps teams better understand the people who will use the end-product. From pre-design interviews to post-design usability testing, research helps inform and finesse the final experience.

Designing with Lenses Designing with Lenses

UX designers frequently take a holistic approach to the websites they architect by considering many interrelated factors at the same time. In this post, author Bill Scott provides a worthy counterpoint; a form of reductivism by which we might distill more salient aspects of a user's total experience.

Interview with the Authors of Remote Research Interview with the Authors of Remote Research

Nate Bolt and Tony Tulathimutte, of the creative research firm Bolt | Peters, have conducted literally hundreds of interviews; so it's only fitting that we return the favor. Read on to learn more about what design research means to you and how you and yours, and how you can get started. If that's not enough, we're even giving away books!

A Brief History of Eye-Tracking A Brief History of Eye-Tracking

Today, eye-tracking is used heavily by marketing groups to craft effective designs in advertising, and by usability researchers to define the optimum user experience. This technology is anything but new though. In fact, eye-tracking goes all the way back to the 1800's.

Mashable Redesign: What Draws Attention? Mashable Redesign: What Draws Attention?

Mashable made a fresh start of the new year by launching a redesign. The intention of which was to put more focus on the stories, remove clutter, and to divide the content into sections. Most readers responded positively. But our team wanted to answer a more targeted question: What are the most attention-grabbing changes in Mashable's new design? In this article we analyze user feedback and exhibit our results.